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LiLi Wong

Author Bio

LiLi is the product marketing lead for Digital CX at Qualtrics. She has extensive experience building go-to-market strategies, bringing products to life that solve for customer pain points and enabling a digital-first customer experience.

Articles attributed to LiLi Wong

DX Metrics: Drive business impact by humanizing the digital experience

As businesses look to differentiate themselves, the digital experience is a key battleground where loyalty is won and lost. So it’s natural that more and more businesses are investing in maximizing ...

By LiLi Wong

Featured Posts

The 4 market research trends redefining insights in 2025

As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...

By Ali Henriques

10 questions (and answers) from “What’s the Future of CX?”

Even in the midst of continued inflationary pressures that increase consumer price sensitivity, Qualtrics’ research found that what drives purchase decisions is the post-purchase experience. In the ...

By Isla Yu

The 5 employee experience trends redefining work in 2025

35,000 employees. 22 countries. 30 industries. 5 workplace-defining trends. Here it is – our 2025 Employee Experience Trends Report, to help you navigate the modern workplace. Each year, we track...

By Antonio Pangallo

Global consumer trends for 2025 revealed

Understanding what drives consumer spending – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest c...

By Isabelle Zdatny